http://www.forbes.com/sites/chrissmith/2015/03/20/a-trip-to-the-ncaa-tournaments-final-four-is-worth-8-2-million/
A trip to the NCAA final 4 is much more than just a game for college basketball teams. For most teams such as Kentucky, making the final 4 can be worth over $8 million. The NCAA rewards schools with a bonus based on how well they preform over a 6 year period. Kentucky made the finals last year and topping that this year with a trip to the Final 4 and maybe even a championship could yield great profits for the school. So, when a team becomes great, they will usually stay great for awhile because they are able to draw in 5 star recruits with the money they are granted each year by the NCAA, not even to mention the money the top schools bring in with ticket sales.
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