http://www.adweek.com/news/advertising-branding/brands-2015-shaping-be-year-positivity-163186
The mcdonalds ad is brilliant. This ad consists of plenty of opposites that are coming together over mcdonalds. This ad plants the idea of mcdonalds as a loving place that brings peoplease together, it was especially effective around valentine's day when it came out. This ad brings lots of interest to mcdonalds
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