Monday Matters #26

http://www.businessnewsdaily.com/7822-user-generated-content-tactics.html

Tia article talks about how marketing strategies have recently changed because of social media. Now, because of so many people on social media companies look to share their product through these sites such as Twitter and Facebook. People are always on their phones, usually social media, and when they see something that interests them, it is their call to go out and purchase that product. A good example of this is the new selfie stick. People see photos of their friend using the selfie stick and want it for themselves. Another good thing the selfie stick company does is that it invites users to share their photos with the company through #selfiestick. The best photos are then shared by the company. This competitiveness drives users to purchase the product and use it, unknowingly causing more and more people to buy the product.